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IMAGE DESCRIBE
Role and Collaboration:
Designer on the project, working closely with the design team lead, product manager, engineers, learning curriculum designer, and in-house design studio reviewers.
Problem Statement:
CEFR A2+ learners need more chances to create their own sentences and practice recalling, not just recognize or translate ones they are given.
Past explorations:
An open-ended “Describe the Image” exercise had been proposed twice before but never launched. First, there was no scalable way to create enough images. Second, the typing-first approach created too much friction.
Third time’s the charm:
Improved AI image generation solves the content-creation blocker. Live transcription, which already exists in another speaking exercise, makes a speaking-first version possible.
With these tools now available, our team proposed the idea again. I updated the design to make speaking the default, while still offering typing as an option for learners who want an extra challenge.
Current state:
The project was approved for development and is currently being tested in the French course. So far, it has driven a +140K increase in time spent recalling.
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