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TOBI ASHIRU.
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Most product problems aren't actually design problems. At least, not at first.
I’m a product designer at Duolingo, where I work with curriculum experts, PMs, engineers, researchers, and senior stakeholders to design learning experiences. A big part of my job is figuring out what we're really trying to solve, where design can create leverage, and how to turn a messy set of perspectives into something worth building.
PROJECTS.
We have exercises that help learners recognize and translate the language. But how do we help them form their own sentences? How do we help A2+ learners speak more freely and confidently?
We have the Streak Mechanism, which is great at getting learners to come back to the app everyday. But how do we get them to stay and keep learning? How do we increase TSL (time spent learning)?
It’s not a phase, it’s a way of life. A collection of problems I dug into, sweated the details on, and refined to make Duolingo better for learners.
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